How to create a fashion editorial - Tips and inspiration
A fashion catalog or editorial is, simply put, the presentation of a brand's new releases. However, it's not as simple as it seems. An editorial is the best way to convey a collection's personality, identity, and overall concept, and therefore, it must be very well planned.
Photos: Kace Material Reproduction (Fashion Editorial - Kace Blog Article)
A fashion editorial can explore all human senses, but the most important is sight. Thus, photography becomes an important pillar of an exhibition.
Fashion Editorial - Tip 1: Photography
Photography should tell a story and expose all the details of the pieces and the concept, which must be conveyed clearly, simply, and objectively.
To create an excellent fashion editorial, you need a professional with experience in composition, lighting, and exposure, so that they know how to use the necessary elements to exceed the expectations of the presentation.
Photo: Kace Editorials (What is a fashion editorial - Kace Blog Article)
Fashion Editorial - Tip 2: Intimacy with the public
A good fashion editorial is only possible if the brand knows its audience well, their expectations, objectives, inspirations, etc... And to demonstrate this complicity, it's important to choose the models carefully.
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Nowadays, the world's most popular brands are increasingly committed to showing that their product can be consumed by anyone who identifies with it. Thus, a diverse and inclusive fashion editorial brings credibility to the brand.
Fashion Editorial - Tip 3: Trend Research
Every construction needs a base, doesn't it? Therefore, careful research in fashion editorial to know the trends circulating in the world is of extreme importance.
The research helps to list what has been successful, from the elements used in the sets to the composition of the looks, as well as accessories, hair, makeup, footwear, etc.
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Exchanging ideas and information with other professionals, such as fashion photographers, hairdressers, and makeup artists, also helps in the creative process. The entire scene should be imagined before shooting, so the fashion editorial will be a hit.
Fashion Editorial - Tip 4: Creativity
To showcase the brand's identity and personality in a fashion editorial, it's important to think a little outside the box, because the collection's concept, while not deviating from the main proposal, needs to be highlighted, and for that, innovating with photographic effects, sets, and poses in photos can be a great way to surprise loyal customers and win over many new ones.
Creating a persona for each editorial is also a great strategy. 
Photos: Kace Material Reproduction (How to make an editorial - Kace Blog Article)
Photo: Pinterest Reproduction (Article: How to make a fashion editorial - Tips and inspirations)
Fashion Editorial - Tip 5: Have a committed and passionate team
Before putting together a fashion editorial, it's important to observe whether all the professionals chosen for the job, in addition to those already part of the team, are in synergy with the presentation's proposal.
An engaged team, committed to the work, and, above all, passionate, makes all the difference when putting together a fashion editorial.
Photos: Kace Material Reproduction (Fashion Editorial - Kace Blog Article)
Each involved professional has a role to play in the editorial's creation; here are the main ones:
- Fashion Editor: creates the script and connects the presentation of the concept to the brand's identity;
- Producer: selects the sets, models, photographers, and elements such as clothes, footwear, accessories, and other objects for the scene;
- Photographer: brings the editorial to life, directs the models, lighting, and composes the presentation;
- Styling: creates the looks within the concept and develops the narrative of the compositions;
- Make/Hair: prepares the models' hair and makeup according to the message the editorial will convey, in a playful and objective manner;
- Models: are the brand's mirror, so they should meet the audience's expectations.
With all this information, putting together a fashion editorial just got easy. Ready to work?
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